I build profit-first marketing systems for health and wellness brands. My core focus is mapping your ad spend directly to cash flow. Here are the specific services I offer: • Paid Media Restructuring: Shifting your campaign optimization away from external dashboards and aligning it with native platform data (like Meta's 7-day click) to lower acquisition costs. • Incrementality Testing: Designing and running geo-holdout tests to measure the true causal effect your ads have on total revenue. • Marketing and Financial Alignment: Connecting your marketing calendar directly to your inventory and financial forecasts to protect profit margins. • Fractional CMO Leadership: Stepping in to audit, build, and lead your marketing execution without the overhead of a full-time executive.

Choose the structure that fits your current growth stage. • Monthly Retainers: Ongoing executive leadership to manage your marketing execution, oversee your team, and protect your profit margins. • Project-Based: Fixed-scope sprints to solve specific bottlenecks, such as auditing your Meta ad account or building a financial forecasting model. • Ad Hoc Consultation: Hourly strategy sessions for immediate problem-solving and tactical course correction.