Fractional CMO services for health & wellness brands. Strategic marketing, content creation, and revenue-focused growth.

My Journey

Hi, I'm Karina!

Before embracing a healthy lifestyle, I struggled with physical and mental health issues, often feeling unhappy and unfulfilled. At my lowest, I faced suicidal thoughts and indulged in a lifestyle of partying, neglecting my well-being. This was all while building a career in marketing and working in the corporate world.

My breakthrough came when I attended my first yoga class. It was incredibly challenging, but I persevered. Slowly, my body and mindset began to transform. Over the years, I transitioned from nightclubs to fitness clubs, embracing a life of holistic health. This journey taught me that living a holistically healthy life requires time to establish new habits and behaviors. Looking back, I confidently affirm that every step has been worth the effort.

I have lived in Poland, Iceland, Guatemala, Colombia, Costa Rica, Mexico, and Spain, each place enriching my understanding of health, wellness, and diverse cultural perspectives. I have traveled extensively across the U.S., from New York and California to Texas and Miami, gaining firsthand insight into regional market dynamics and consumer behaviors.

My mission is to help clients create purposeful brands that embody holistic health values, allowing us all to engage in meaningful work with purpose while achieving financial abundance. By aligning authentic messaging with strategic execution, I help brands inspire, connect, and thrive in today’s evolving market.

In my professional life, I merge my personal story and passion for wellness with my professional experience in marketing. As an enthusiastic and results-driven digital marketing professional, I specialize in email marketing, social media management, and content creation. I develop and execute successful digital marketing strategies that drive engagement, brand awareness, and conversions.

With a Master's degree in Multicultural Psychology and a solid background in Management and Marketing, I bring over 15+ years of rich experience in digital marketing. My approach goes beyond crafting messages; it’s about nurturing audiences and building relationships that lead to scaling client acquisitions. My journey has allowed me to integrate my holistic health practices into my marketing career, offering a unique perspective that combines wellness and professional expertise.

I am proud to be an UpWork Top Rated Plus Consultant, ranked among the top 3% of consultants worldwide, with a 100% success rate and five-star reviews. This recognition reflects my dedication to delivering impactful marketing strategies, driving business growth, and building strong brand identities.

My journey—both personal and professional—has been driven by a commitment to continuous learning, adaptability, and excellence.

Fractional CMO

All of these experiences have shaped me into a thriving Fractional CMO, allowing me to blend psychology, cultural intelligence, and strategic marketing to drive impactful brand growth.

My background in psychology helps me deeply understand consumer behavior, while my global experience—having lived and worked across multiple countries—enables me to navigate diverse markets and adapt brand messaging to different cultural landscapes.

I specialize in creating scalable, data-driven marketing strategies that not only drive revenue but also foster strong brand identity and customer loyalty. By combining analytical precision with creative storytelling, I help brands expand their reach, optimize their market positioning, and build lasting connections with their audiences worldwide.

Education & Certifications

I have a masters in Multicultural Psychology and Marketing & and management. I've also completed numerous workshops and training related to Holistic Health, Nutrition, Fitness, and Yoga. I'm a certified Personal Trainer.

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