Karina

f your reports show millions of impressions but your pipeline is stagnant, you have an attention decay problem. In my 15 years auditing marketing departments for high-growth firms, I have seen a recurring financial leak: leaders assuming that a "served" ad is a "seen" ad. The data suggests these two metrics are worlds apart. I recently reviewed Professor Karen Nelson-Field’s research in her piece, The Truth About Human Behaviour: How to Build Brand Memory in 1.5 Seconds. Her findings at...

A Strategic Blueprint for Growth in Wellness and Beauty

When I think about the heartbeat of any thriving business, marketing pulses at its core. It’s not just about flashy ads or catchy slogans. Marketing is the strategic engine that drives sales, builds relationships, and creates lasting impressions. Especially for health and wellness brands, understanding the role of marketing in boosting local sales marketing is crucial. It’s about connecting deeply with your community, speaking their language, and offering solutions that resonate with their...