Karina

The current integration of artificial intelligence into enterprise marketing severely outpaces the ability to measure its financial return. Data from the Global CMO Survey Report 2026 by Comviva establishes that 88% of organizations either cannot isolate AI's contribution to revenue or do not measure it at all. Despite this lack of financial accountability, capital continues to flow into these systems. In a recent podcast lecture by Yuval Noah Harari (a historian, philosopher and AI...

Generation Z and Generation Alpha are becoming increasingly codependent on technology and social media. As they spend unprecedented amounts of time online devoting hours to platforms like TikTok we are observing a profound behavioral shift. They are consuming rapid-fire content, becoming less traditionally literate, and living a significant portion of their lives through digital screens. This deep digital immersion presents a fascinating predicament for modern marketing: If our target...

f your reports show millions of impressions but your pipeline is stagnant, you have an attention decay problem. In my 15 years auditing marketing departments for high-growth firms, I have seen a recurring financial leak: leaders assuming that a "served" ad is a "seen" ad. The data suggests these two metrics are worlds apart. I recently reviewed Professor Karen Nelson-Field’s research in her piece, The Truth About Human Behaviour: How to Build Brand Memory in 1.5 Seconds. Her findings at...