Karina

Generation Z and Generation Alpha are becoming increasingly codependent on technology and social media. As they spend unprecedented amounts of time online devoting hours to platforms like TikTok we are observing a profound behavioral shift. They are consuming rapid-fire content, becoming less traditionally literate, and living a significant portion of their lives through digital screens. This deep digital immersion presents a fascinating predicament for modern marketing: If our target...

f your reports show millions of impressions but your pipeline is stagnant, you have an attention decay problem. In my 15 years auditing marketing departments for high-growth firms, I have seen a recurring financial leak: leaders assuming that a "served" ad is a "seen" ad. The data suggests these two metrics are worlds apart. I recently reviewed Professor Karen Nelson-Field’s research in her piece, The Truth About Human Behaviour: How to Build Brand Memory in 1.5 Seconds. Her findings at...

A Strategic Blueprint for Growth in Wellness and Beauty