Case Study: Young Goose – Pioneering the Science of Biohacking Skincare

In a beauty world obsessed with temporary fixes, Young Goose has emerged as a trailblazer—fusing skincare with scientific curiosity and performance-focused wellness. Co-founded by biologist and biohacker Anastasia Khodzhaeva and wellness entrepreneur Amitay Eshel, Young Goose’s mission is clear: to create skincare solutions that go deeper—addressing the root causes of aging and harnessing biohacking’s promise for the skin.

By combining advanced NAD+ science, evidence-backed peptides, and cutting-edge delivery systems, Young Goose’s range of serums, masks, and moisturizers isn’t about surface-level change—it’s about cellular regeneration and longevity for the skin.

In this case study, we’ll explore how Young Goose has built a loyal following by merging biohacking insights, clinical expertise, and holistic skin wellness—empowering users to see their skincare routine as a daily act of biohacking.

The Vision: Rejuvenation Rooted in Science

Young Goose’s foundation lies in a radical belief: real beauty is built from within—through optimizing cellular energy, repair, and resilience.

Each product is rigorously formulated with NAD+ boosters and synergistic botanicals, addressing the metabolic slowdown that accelerates skin aging. Rather than promising overnight miracles, Young Goose helps users restore the skin’s natural ability to heal and thrive.

This science-driven approach is led by:

• Anastasia Khodzhaeva – A biologist, biohacker, and entrepreneur with lab experience in liver fibrosis and breast cancer research. Her passion for product development, marketing, and user experience has shaped Young Goose’s commitment to data-backed efficacy and intuitive design.

• Amitay Eshel – A long-time wellness and biohacking executive whose leadership and knowledge of performance optimization inform every formula. As CEO and host of the Young Goose’s Biohacking Beauty podcast, Amitay brings the brand’s mission to global wellness communities.

Together, their vision is to make biohacking accessible, effective, and luxurious.

Key Pillars That Define the Young Goose Brand

• Biohacking-Driven InnovationNAD+ activation, advanced peptides, and skin bioenergetics are at the heart of every product—delivering real, systemic anti-aging support.

• Expert-Led FormulationsThe brand’s formulas draw on Anastasia’s biological expertise and Amitay’s performance wellness focus—bridging science and lifestyle.

• Evidence and ExperienceEvery ingredient is selected based on rigorous clinical data—avoiding fads and focusing on what actually works for skin regeneration.

• Holistic, Future-Focused WellnessYoung Goose believes in performance optimization for skin health—turning the daily skincare ritual into a biohacking practice.

• Clean, Luxurious StandardsProducts are formulated to be both potent and gentle—free from harmful additives, beautifully packaged, and safe for long-term use.

Marketing Strategies That Brought Biohacking to Beauty

1. Education as ConversionThe brand positions skincare as more than appearance—creating rich, accessible content around NAD+, mitochondria, and cellular regeneration to turn curiosity into loyalty.

2. Community-Driven StorytellingWith Anastasia and Amitay at the forefront, Young Goose builds trust by sharing personal biohacking routines, behind-the-scenes development, and thought leadership.

3. Integration with Performance WellnessProducts are marketed as part of a broader performance lifestyle—resonating with wellness consumers who want skincare to do more than moisturize.

4. Data and Design in HarmonyClean visuals, premium packaging, and clear ingredient breakdowns reflect the brand’s science-backed ethos and luxury feel.

5. Leveraging Influencers and EventsAppearances on podcasts, stages like Biohacking Congress and KetoCon, and expert collaborations expand Young Goose’s reach beyond beauty enthusiasts to serious wellness communities.

Challenges & Adaptations

Challenges:

• Educating users on NAD+ and skin bioenergetics in an approachable way

• Standing out in a saturated anti-aging skincare market

• Balancing deep scientific credibility with luxury brand aesthetics

Adaptations:

• Simplified scientific messaging to highlight real benefits like improved elasticity and reduced inflammation

• Offered consistent founder-led content to humanize complex topics

• Created sleek, minimalist packaging and visuals to appeal to high-end wellness consumers

Lessons for Wellness and Beauty Brands

• Science-driven storytelling builds authority – In a world of claims, rigorous data and clear education stand out.

• Expert founders are brand multipliers – Anastasia and Amitay’s personal brands and wellness expertise lend instant credibility.

• Longevity is the new luxury – Tapping into the biohacking mindset elevates skincare from vanity to vitality.

• Clean, clinically validated products win trust – Customers increasingly demand results that are both effective and safe.

• Integration with lifestyle matters – Aligning skincare with sleep, nutrition, and overall wellness makes the brand part of a daily performance stack.

The Future of Young Goose

As the line between beauty and biohacking continues to blur, Young Goose is poised to lead the future of skin longevity and holistic rejuvenation.

Future directions may include:

• Expansion into ingestible skin health solutions for full-spectrum care

• Deeper collaborations with longevity researchers and wellness resorts

• AI-powered personalization tools to match skin biohacking to individual needs

• Educational initiatives bridging the gap between skin science and self-care

Final Thought

Young Goose isn’t skincare for today—it’s skincare for the next era of wellness.

By merging NAD+ science, advanced peptides, and visionary leadership, Young Goose is helping redefine what it means to care for skin: not as a mask, but as a living, breathing expression of cellular vitality and longevity.