What Boxing and Marketing Have in Common? Repetition Wins the Fight

"Jab, jab, jab, right hook." If you’ve spent more than a few minutes in the world of modern marketing, you’ve heard this phrase made famous by Gary Vaynerchuk. 

But long before it became a catchy mantra, it was the rhythm of the boxing ring - a strategy that made legends like Muhammad Ali not only win fights, but win hearts.

What does this have to do with marketing? 

Everything.

Marketing, like boxing, isn’t about a single powerful move. It’s about consistent contact. Not a knockout — but an ongoing series of jabs. Micro-moments. Points of engagement.

Let Me Put It This Way…

Muhammad Ali didn’t become the greatest of all time because he punched 20 different people once. He became a legend because he punched the same opponent — repeatedly and strategically — 20 times.

This is what wins fights. 

And this is what wins markets.

Of course, in marketing we don’t punch people — we engage them. We invite them in. But the principle stands: success comes from repetition, not randomness.

Most Marketing Misses Because It’s Impatient

As a Fractional CMO, I’ve sat across the table from founders, CEOs, and even CFOs who ask:

"Can we go viral next quarter?" "How long until the sales pour in?" "Can’t we just launch and run ads right away?"

They think marketing is a magic wand. But the truth is — the campaigns they see as “overnight success” are always the result of months or years of consistent action.

You don’t earn a customer’s trust with one post. Or one email. Or one funnel. You earn it by showing up over and over again with value, insight, and presence.

The Data Backs This Up

Whether you’re in B2C or B2B, the trend is clear:

• The higher your price point, the more interactions required.

• For products over $10,000, expect up to 23 touchpoints before a purchase.

These are your jabs. Every LinkedIn post, podcast interview, webinar, behind-the-scenes video, testimonial, DM reply — they all add up. 

They build familiarity. Trust. Authority.

Repetition Builds Revenue

No matter how sharp your “right hook” (aka your offer), it won’t land if you haven’t earned the right to throw it. That’s why I build systems — not one-offs — for the brands I work with. We map out nurture sequences, campaign phases, and content lanes that allow for repeated, intentional engagement.

Because when the customer is ready — they don’t need to be sold. They already believe.

Real brands don’t go viral — they go unnoticed until they become undeniable. 

It’s a discipline. It’s a sequence. 

It’s showing up 20 times for the same person with value, clarity, and intent. If you want to win the fight, think long-term. Think rhythm. 

Because the only punches that matter are the ones that compound.

Ready to build a marketing strategy that actually lands?

Book a call - let’s talk about what consistent, conversion-driven marketing looks like for your business. https://calendly.com/wellnessfractionalcmo

Visit wellnessfractionalcmo.com for more insights and case studies. 

Hire me via Upwork: https://www.upwork.com/freelancers/karinager 

Or just send an email to: karina@wellnessfractionalcmo.com