Where to Find a Fractional CMO for Health and Wellness Businesses in Austin
- Karina
- Aug 2
- 2 min read

If you run a health or wellness business in Austin, you already know how competitive the market can be. From boutique fitness studios and nutrition brands to wellness retreats and health tech startups, standing out requires more than just a good product - it requires a smart, data‑driven marketing strategy.
That’s where a fractional CMO (Chief Marketing Officer) comes in. A fractional CMO offers the strategic leadership of a full‑time marketing executive but on a part‑time or contract basis, making it an ideal solution for growing businesses that need high‑level expertise without the overhead of a full‑time hire.
Why a Fractional CMO Could Be Your Best Next Hire
Health and wellness brands face unique marketing challenges:
Seasonality: Client demand can shift dramatically throughout the year.
Trust and credibility: Customers want proof that your products and services work.
Competition: Austin’s wellness scene is thriving — but that means your competitors are too.
A fractional CMO can help you:
Develop a clear brand strategy tailored to your niche.
Create marketing systems that attract and retain loyal customers.
Oversee your digital marketing, content, partnerships, and campaigns to ensure they work together toward measurable goals.
Where to Look in Austin
If you’re ready to hire, here are a few ways to find the right fractional CMO:
Local business network
Check out organizations like the Austin Chamber of Commerce, Women’s Business Council, or wellness‑focused networking groups. Many fractional CMOs build their client base locally and are active in these communities.
Specialized marketing consultants
Search for independent consultants who specialize in health and wellness marketing. Look for someone with a portfolio of case studies showing measurable growth for similar brands.
LinkedIn and professional platforms
Use LinkedIn’s search filters to find fractional CMOs based in Austin with health and wellness experience. Browse their content, recommendations, and endorsements to see if their expertise aligns with your needs.
Referrals from other wellness entrepreneurs
Ask peers in your network who they’ve worked with and trust. Personal recommendations often lead to the best long‑term partnerships.
Why Local Matters
While many marketing roles can be done remotely, hiring someone local to Austin means they understand:
The local customer base and culture.
The competitive landscape in the health and wellness sector.
Opportunities for community partnerships, events, and local PR.
Next Steps
Before you start interviewing candidates:
Define your marketing goals and budget.
Decide if you want someone purely strategic or someone who will also oversee execution.
Prepare to share your business challenges openly so your fractional CMO can create a tailored plan.
How I Can Help
As a fractional CMO with deep experience in health and wellness marketing, I work with Austin‑based businesses to create and execute strategies that deliver measurable growth. From brand positioning to campaign management, I provide the leadership and systems your business needs to thrive in a crowded market.
If you’d like to explore how we could work together, contact me here for a consultation.
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